PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development


Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:


To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.



Exploratory writing is where the real learning happens. It’s messy, halting, and often imperfect—but it’s the process by which fuzzy thoughts are transformed into structured insight. Zinsser insisted that “the hard part isn’t the writing; the hard part is the thinking.”
Passively reading a textbook or listening to a lecture often leads to superficial comprehension. Conversely, summarizing a concept in your own words forces your brain into an active learning state. This drastically improves memory retention and critical thinking. How to Apply "Writing to Learn" in Daily Life
The book was partly inspired by the "writing across the curriculum" movement in American colleges, which aimed to integrate writing into every discipline—not just English and history. Zinsser championed this idea, arguing that a student who can write clearly about a topic, whether it's the Krebs cycle in biology or counterpoint in music, has truly learned it. He dismantles the fear that some subjects are "unlearnable" by showing that the key is often an inability to articulate the problem. writing to learn william zinsser pdf verified
Translating sensory experiences into precise words deepens appreciation. Clarity of Thought is Clarity of Prose
Scripts that hijack your browser or install unwanted extensions. 2. Copyright and Ethical Concerns Exploratory writing is where the real learning happens
When trying to learn a difficult concept (e.g., a new programming language, an economic theory, or a medical condition), write a one-page summary explaining it as if you were teaching it to a twelve-year-old.
“Every field has a ‘literature’—well-written, clear thinking by experts. Einstein didn’t write in jargon. Neither did Darwin. If they can write clearly, so can we.” Conversely, summarizing a concept in your own words
Before you download anything, understand why Zinsser’s method works. He believed that the "writing across the curriculum" movement was the most important educational reform of the 20th century. His key points in Writing to Learn include:
In "Writing to Learn," Zinsser argues that writing is not just a means of communication, but a powerful tool for learning and self-discovery. He contends that the act of writing can help individuals clarify their thoughts, develop their ideas, and gain a deeper understanding of the world around them. Through a series of essays and examples, Zinsser illustrates how writing can be used to explore complex topics, challenge assumptions, and foster critical thinking.
Writing acts as a feedback loop for the brain. In his landmark book, Zinsser argues that this method shouldn't be reserved for English majors. Whether you are studying chemistry, history, or mathematics, the act of translating complex data into plain English forces a level of engagement that passive reading cannot match. Writing identifies what you don't actually understand.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.