Compared to older generations, today’s Indonesian youth are increasingly expressive regarding mental health, wellness, and social progressive ideals.
Based on the findings of this paper, we recommend:
TikTok Shop and local platforms like Shopee and Tokopedia have revolutionized retail. The trend of live shopping—where creators sell products in real-time via live streams—is massive. It combines entertainment with instant gratification, making shopping a highly social, interactive experience. A striking 67 percent of respondents admire individuals
A groundbreaking report by Cheil Indonesia, Indonesian Gen Z: Redefining the Rules of Relevance , conducted through surveys and focus groups with 100 Gen Z participants in April 2025, reveals a generation that has fundamentally redefined what “cool” means. For them, cool is no longer about chasing every fleeting trend but about purpose-driven confidence and unshakable authenticity. A striking 67 percent of respondents admire individuals who live boldly, stay true to their passions, and back their principles with action. This generation has even transformed the familiar acronym FOMO—“Fear of Missing Out”—into , reflecting a deliberate, curated approach to engagement where quality and personal resonance outweigh the pressure to be everywhere.
From plastic-free beach cleanups to climate strikes, young Indonesians are hyper-aware of environmental degradation and actively champion sustainable lifestyles. K-Pop and K-Dramas dictate beauty standards
The phrase mental health has entered the mainstream lexicon. Youth are actively dismantling the stigma around therapy, using social media to discuss burnout, anxiety, and boundary-setting.
: Young Indonesians are actively breaking away from "algorithmic sameness," choosing to curate their own unique subcultures and prioritizing authenticity. using social media to discuss burnout
K-Pop and K-Dramas dictate beauty standards, food trends (the explosion of Korean street food in Jakarta), and even the way young people speak.
