Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

In a typical pitch, the salesperson acts like a supplicant, begging the buyer for money, approval, or a signed contract. This makes the buyer the "prize."

To successfully implement the Pitch Anything method into your own workflow, you don't need a total overhaul of your sales department. Start by applying these steps to your next presentation:

The final step is securing the deal without sounding desperate. Avoid weak closing lines like, "So, what do you think?"

Securing capital, closing major sales, or convincing stakeholders requires more than a polished presentation. Standard pitching techniques often fail because they target the analytical part of the human brain, which is wired to reject new information. Oren Klaff’s groundbreaking book, Pitch Anything , introduces an innovative method for presenting, persuading, and winning the deal by engaging the brain's natural evolutionary biology.

To install the Pitch Anything method, start by:

Landing a major client, securing venture capital, or selling a high-value idea requires more than a standard slideshow. Traditional pitching methods often fail because they target the wrong part of the human brain.

The human brain cannot maintain high-level focus during a pitch for more than 20 minutes. Structure your presentation to fit this window perfectly:

Implementing the STRONG method requires a deeper understanding of a few core principles that underpin the entire approach.

Start the meeting by setting the social frame. Establish your expertise, control the time constraints, and immediately establish that you are an equal partner, not a vendor begging for a handout. T - Telling the Story

Klaff breaks his innovative pitching method down into a six-step framework called . 1. Setting the Frame