The first part of the series consists of 4 episodes, each approximately 30 minutes long.
: Known affectionately as "Piku," Priyanka is the star of the show. Hailing from Varanasi, she stepped into the spotlight in 2023 and has quickly built an impressive resume in Hindi web series [8†L2-L6]. Known for her "bold performances" and "striking charisma," Priyanka plays the protagonist, Mala, bringing a mix of innocence and fierceness to the character of the small-town sweet shop owner [8†L6-L8].
The series is available on the Ullu App for streaming. It is tailored for audiences looking for intense emotional narratives and dramatic twists. Core Storyline and Plot Focus
For those with a premium subscription, the series is available to stream immediately via the Ullu app and website. Additionally, viewers can watch the show through , offering a secondary way to enjoy the drama [12†L14].
The title, ‘Mithai Wali’, which translates to ‘the woman who sells sweets’, perfectly captures the central premise of the series. At its heart is the story of a young, ambitious woman running a traditional Indian sweet shop, navigating the delicate balance between her personal desires and societal expectations. It’s a classic tale of tradition clashing with modernity, set against the backdrop of a small-town setting. The show generated significant buzz even before its release, largely due to its intriguing premise and the reputation of the Ullu platform for creating steamy, fast-paced narratives.
Compared to earlier seasons of Ullu originals, Mithai Wali 2025 shows a noticeable step up in production value.
Mithai Wali is a popular Ullu Hindi web series that premiered in 2020. The show revolves around the life of a young girl named Mithai, who works as a salesgirl in a sweet shop. The series explores themes of love, relationships, and the struggles of a young woman in a conservative society.
Check if the series requires a subscription to watch. Ullu often provides some content for free but may require a subscription for exclusive or full-series access.
.png){kind=logo}