Indian media and entertainment is scripting a new story - EY
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: Companies are being forced to reinvent business models; 57% of industry executives believe their current models may not be viable within the next decade [26].
The future of entertainment and media content looks bright, with emerging technologies like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) set to revolutionize the industry. Imagine stepping into a virtual world, surrounded by breathtaking visuals and heart-pumping action. Envision interactive stories that adapt to your choices, or AI-generated music that resonates with your emotions. Indian media and entertainment is scripting a new
AI is no longer just a buzzword; it is actively reshaping operational efficiency and content consumption.
The ecosystem of modern entertainment relies on four foundational pillars. Each has adapted to satisfy the consumer demand for immediate accessibility and immersive experiences. The future of entertainment and media content looks
Historically, followed a "watercooler" model. Shows like M A S H* or Seinfeld dominated because there were only three major networks. Today, fragmentation is king.
Immersive cinema experiences where you are "inside" the scene rather than watching a screen.
: It is expected to grow by 7.2% in 2025 , hitting ₹2.7 trillion (US$ 31.6 billion) .